Salonnare vs Square Appointments - the honest comparison for NL and BE

Pricing and cost model

Salonnare uses fixed, predictable prices in euros: a free plan at EUR 0 per month (1 staff member, 50 bookings per month), Starter at EUR 29 per month (EUR 348 per year) and Pro at EUR 59 per month (EUR 708 per year). No credit card needed to start, no commission on your bookings and no lock-in. Square Appointments offers a free solo tier and paid plans for teams ^[1]. Square also earns mainly from the transaction fees of its own payment processing. Note that the rates on their pricing page are listed in dollars and primarily geared toward the US market; check the current terms for your country. With Salonnare you settle payments through your own Stripe or Mollie account. Salonnare takes no margin on this - you only pay the standard provider fees. See the current pricing for the details.

Built for the Netherlands and Belgium

This is where the difference is biggest. Salonnare runs on EU servers (Frankfurt and Amsterdam), is fully GDPR-compliant and speaks your language: the entire interface and support are available in Dutch, alongside English, German, French and Spanish. Online payments work the way your clients expect: iDEAL natively (via both Stripe Connect and Mollie), Bancontact, SumUp and card. The POS calculates the correct Dutch VAT (21% on services, 9% on retail) and you can export an Auditfile for the Dutch tax authority. Square has only a limited presence in the Netherlands and the interface is primarily in English. For a salon in Tilburg, Antwerp or Ghent that makes a big difference in daily use.

Features and ease of use

Online booking with Salonnare works through an embeddable widget on your own website plus a dedicated booking page with your own branding and logo. Your client picks one or more treatments, sees the time slots per staff member and books in a few clicks. On top of that you get a complete salon ERP: client records, inventory management, email marketing and campaigns, recurring memberships (via SEPA/iDEAL), gift cards, loyalty, no-show fees and deposits, forms and intake, a GDPR Art.9 health-data vault and GDPR export. It is all included in the same price - no separate apps, no extra costs. Square Appointments focuses mainly on scheduling and POS; for deeper salon functionality you reach for separate apps or integrations sooner. Explore all of Salonnare's features.

Switching to Salonnare

Migrating does not have to be a hurdle. Salonnare offers a CSV import that lets you move your client base in one go. After that you set up your treatments, staff and booking page and you are live. The modern interface is designed so new staff and trainees are productive within an hour. Because Salonnare has no lock-in and your payments run through your own Stripe or Mollie account, you always remain the owner of your data and your payment relationship. Questions during the switch? Dutch-language support helps during office hours - directly from the Dutch developer behind Salonnare.

Conclusion: why Salonnare wins

Square has a large, mature ecosystem. If you already work with Square hardware and the Square POS - for example in the US - then Square Appointments is seamlessly integrated into that whole, and in that specific case it is worth considering. But for a salon in the Netherlands or Belgium, that does not outweigh what Salonnare offers. You pay a fixed euro price (free tier, Starter EUR 29, Pro EUR 59) with no commission and no lock-in, while your payments run through your own Stripe or Mollie account. You get iDEAL and Bancontact natively, the correct Dutch VAT with Auditfile export for the tax authority, EU servers with full GDPR coverage and an interface plus support in Dutch. On top of that everything is in one price: online booking, POS, inventory, marketing automation, recurring memberships, gift cards, loyalty, no-show fees and forms. You stay 100% owner of your data and branding, with no marketplace pushing competitors to your clients. In short: unless you deliberately operate in the Square ecosystem or in the US market, Salonnare is the better choice for the NL/BE salon - demonstrably, on real merits.

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