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Nick van Iersel
About the founder

Nick van Iersel

Founder & developer - VanIersel Development

Waalwijk, Netherlands

Founder and developer of Salonnare. I build the salon software I would want to use myself - simple, affordable and made for the Dutch market.

BACKGROUND

Who I am

I am Nick van Iersel, a Dutch full-stack developer and IT consultant based in Waalwijk. I have worked on production software used daily by real users for over six years.

In 2026 I founded VanIersel Development to help businesses and entrepreneurs realize their digital ambitions, through a personal, transparent and client-focused approach.

Salonnare is my flagship project: a complete salon ERP I built from the ground up. Not a generic white-label solution, but software I maintain, develop and am personally responsible for.

View my portfolio
EXPERIENCE

My journey as a developer

2019 - 2021

Professional developer

My first developer roles, building the foundation in production software and team collaboration.

2021 - 2023

Full-stack & cloud

Specialization in backend, full-stack and cloud architecture - exactly the skill set that later made Salonnare possible.

2023 - 2025

Independent consultant

Own client projects on a fixed-price basis, focused on working software instead of endless meetings.

2026

Founding & launch

VanIersel Development is formally founded in Waalwijk and Salonnare goes live as a multi-tenant SaaS platform.

EXPERTISE

What I know best

Full-stack development

TypeScript, React, Node.js and SQL - the complete stack behind Salonnare, from database to interface.

Privacy & GDPR

Salonnare was built GDPR-compliant from day one, including a separate encrypted vault for health data (Art. 9).

Multi-tenant SaaS

A secure, isolated architecture where each salon keeps its own data, with servers in Europe.

Dutch market

Deep knowledge of what Dutch salons need: iDEAL, VAT split, business registration and native Dutch support.

MISSION

Why I build Salonnare

Salon software is often too expensive, too complicated and too generic. I believe every salon, large or small, deserves access to professional software without hassle or high costs. That is why I build and maintain Salonnare personally, with direct feedback from the salons using it.

Help build Salonnare

Join the early-access salons and help shape the future of salon software.