Salonnare vs Optios - which salon software fits you?

Pricing and cost model

Salonnare uses clear, fixed monthly prices that you simply find on the pricing page. You start with Free at EUR 0 per month (1 staff member, 50 bookings per month), Starter is EUR 9.99 per month (EUR 99.90 per year) and Pro is EUR 14.99 per month (EUR 149.90 per year). No credit card needed for the free plan and no marketplace commission (Salonnare's platform fee of 0.5%, min. EUR 0.30, per payment still applies).

Optios uses main packages on a quote basis. According to their pricing page there are three packages (Business, Business Plus and Pro) and prices are on request^[1]: the exact price for your salon comes via a quote. You can, however, test Optios for 14 days free of charge, without a credit card. If you want to know exactly what it costs up front, Salonnare shows every price directly with no sales call - including a genuinely free plan to start at no cost. Want to try for free first? Start with the free plan.

Built for the NL and BE market

Both products are Dutch-language and BE-friendly. Optios focuses on salons in Belgium, the Netherlands and Luxembourg. Salonnare is built NL/BE-first and runs entirely on EU servers in Germany, GDPR-compliant.

For payments you connect your own Stripe or Mollie account with Salonnare, so you pay the standard provider fees, plus Salonnare's own platform fee of 0.5% (min. EUR 0.30) per transaction. iDEAL is natively supported (through both Stripe Connect and Mollie), alongside Bancontact, SumUp and card payments. The point of sale handles Dutch VAT (21% and 9%, set per treatment and product) and offers an accounting export for your bookkeeper. For a salon that wants to close its books cleanly and let clients pay via iDEAL, that saves work and cost right away.

Features and ease of use

Salonnare combines online booking (an embeddable widget on your own site plus a dedicated booking page with your own logo and branding), a full calendar, client records, inventory management, email marketing and campaigns. Clients choose one or more treatments, see time slots per staff member and book in a few clicks.

On top of that you get recurring memberships (SEPA/iDEAL), gift cards, loyalty, no-show fees with deposits, forms and intake, a GDPR Art.9 health-data vault, GDPR export and CSV import - all included at no extra cost. Salonnare runs on 100% own branding and data ownership: your data is strictly separated per salon, and there is no marketplace pushing competitors to your clients. Alongside reservations and point of sale, Optios also offers inventory, marketing, reporting and HR features, making it a broad package for those who want everything under one roof.

Switching to Salonnare

Switching does not have to be a hurdle. Salonnare has a CSV import that lets you bring your existing customer base with you, so you do not have to retype anything manually. You create a free account, import your clients and set up your treatments, staff and opening hours. Thanks to the modern UX, even interns are productive within an hour.

Because the free plan works without a credit card, you can test in parallel before cancelling your old system. Dutch-language support from a Dutch developer helps you get going.

Conclusion: why Salonnare wins

Fair is fair: Optios has a solid lead in market presence and proven scale. With, according to their own website, more than 3,500 salons in Belgium, the Netherlands and Luxembourg, there is a large installed base behind the product. If you specifically want a vendor with such a large customer base, an integrated payment terminal (Optios Pay) and an HR module, Optios is certainly worth considering.

For most hair salons, beauty salons and nail studios in the Netherlands and Belgium, however, Salonnare is the better choice, and we back that with concrete merits. You know exactly what you pay up front (Free EUR 0, Starter EUR 9.99, Pro EUR 14.99), with no quote call and no marketplace commission. iDEAL and Bancontact are native, you pay through your own Stripe or Mollie account, with Salonnare's platform fee of 0.5% (min. EUR 0.30) per transaction on top, and the point of sale handles VAT and offers an accounting export for your bookkeeper. On top of that you get a complete package at no extra cost - online booking, POS, inventory, marketing automation, memberships, gift cards, loyalty, no-show fees, forms - plus 100% own branding, your own data and direct Dutch-language support. Modern, transparent and built for the NL/BE market: that is why Salonnare wins.

Frequently asked questions