Salonnare vs Optios - which salon software fits you?

Pricing and cost model

Salonnare uses clear, fixed monthly prices that you simply find on the pricing page. You start with Free at EUR 0 per month (1 staff member, 50 bookings per month), Starter is EUR 29 per month (EUR 348 per year) and Pro is EUR 59 per month (EUR 708 per year). No credit card needed for the free plan, no commission on your revenue and no lock-in. Optios uses main packages on a quote basis. According to their website the indicative tiers sit somewhere between approx. EUR 29 (Essential) and EUR 79 per month (Advanced)^[1], but the exact price for your salon comes via a quote. If you want to know exactly what it costs up front, Salonnare shows every price directly with no sales call - including a genuinely free plan to start at no cost. Want to try for free first? Start with the free plan.

Built for the NL and BE market

Both products are Dutch-language and BE-friendly. Optios is 100% Belgian and deeply rooted in the Belgian market. Salonnare is built NL/BE-first and runs entirely on EU servers (Frankfurt and Amsterdam), GDPR-compliant. For payments you connect your own Stripe or Mollie account with Salonnare, so you only pay the standard provider fees and Salonnare takes no margin. iDEAL is natively supported (through both Stripe Connect and Mollie), alongside Bancontact, SumUp and card payments. The point of sale handles Dutch VAT (21% on services, 9% on retail) and produces an Auditfile export for the tax authorities. For a salon that wants to close its books cleanly and let clients pay via iDEAL, that saves work and cost right away.

Features and ease of use

Salonnare combines online booking (an embeddable widget on your own site plus a dedicated booking page with your own logo and branding), a full calendar, client records, inventory management, email marketing and campaigns. Clients choose one or more treatments, see time slots per staff member and book in a few clicks. On top of that you get recurring memberships (SEPA/iDEAL), gift cards, loyalty, no-show fees with deposits, forms and intake, a GDPR Art.9 health-data vault, GDPR export and CSV import - all included at no extra cost. Salonnare runs on 100% own branding and data ownership: you work in your own tenant database, and there is no marketplace pushing competitors to your clients. Alongside reservations and point of sale, Optios also offers inventory, marketing, reporting and HR features, making it a broad package for those who want everything under one roof.

Switching to Salonnare

Switching does not have to be a hurdle. Salonnare has a CSV import that lets you bring your existing customer base with you, so you do not have to retype anything manually. You create a free account, import your clients and set up your treatments, staff and opening hours. Thanks to the modern UX, even interns are productive within an hour. Because the free plan works without a credit card, you can test in parallel before cancelling your old system. Dutch-language support during office hours from a Dutch developer helps you get going.

Conclusion: why Salonnare wins

Fair is fair: Optios has a solid lead in market presence and proven scale. With more than 3500 customers and a team of around 25 people in a 100% Belgian company, there is a large installed base and an established organisation behind the product. If you specifically want a vendor with a long track record at large Belgian chains, Optios is certainly worth considering. For most hair salons, beauty salons and nail studios in the Netherlands and Belgium, however, Salonnare is the better choice, and we back that with concrete merits. You know exactly what you pay up front (Free EUR 0, Starter EUR 29, Pro EUR 59), with no quote call, no commission on your revenue and no lock-in. iDEAL and Bancontact are native, you pay through your own Stripe or Mollie account with no margin, and the point of sale is VAT- and Auditfile-ready for the tax authorities. On top of that you get a complete package at no extra cost - online booking, POS, inventory, marketing automation, memberships, gift cards, loyalty, no-show fees, forms - plus 100% own branding, your own data and direct Dutch-language support. Modern, transparent and built for the NL/BE market: that is why Salonnare wins.

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