Salonnare vs Boulevard - enterprise spa platform or NL salon ERP?
Boulevard (joinblvd.com) is a US-based premium salon and spa platform, targeting high-end salons, spas, medspas and chains. It is an excellent product for its target audience, but with dollar pricing from $143 per month per location[^1] and an offering tailored to the US market, it is a weaker fit for Dutch independent salons and smaller chains. Salonnare delivers the same core functionality (online booking, POS, client records, marketing automation) from €0/month, built for the Dutch market with iDEAL, VAT and tax-office compliance native out of the box. Here is an honest comparison - including where Boulevard is genuinely stronger.
Pricing and the enterprise model
Boulevard publishes its pricing on its website[1]: Essentials costs $143 per month for 1 location (up to 5 professionals), Premier $234 and Prestige $328 per month per location (both as limited-time offers; normally $293 and $410). Enterprise is custom, and annual billing gives 10% off.
Salonnare is just as transparent, but in euros and starting from zero: €0 Free (1 staff, 50 bookings), €29 Starter (3 staff), €59 Pro (unlimited staff; multi-location coming soon).
No demo needed, no annual contract, no setup fees. Annual billing gives 2 months free. For a typical NL salon that saves tens to hundreds of euros per month in fixed costs. See the pricing plans for details.
Enterprise-only DNA: does not scale down
Boulevard is deliberately positioned as a "premium" platform and the product reflects that: an extensive package for high-end salons, spas and medspas, with email and text marketing, forms as an add-on and modules for clinics such as ePrescribe.
For a large US medspa this is valuable. For a Dutch hair salon with 3 staff members it means 70% feature overhead you never use, a learning curve of weeks and a dashboard with dozens of menu items for irrelevant features.
Salonnare's design philosophy is the opposite: focus on what a typical salon does daily (book, POS, client records, marketing) and do that excellently, without enterprise overhead. For a salon up to 10 staff Salonnare is more productive out of the box. For 50+ staff and spa resorts Boulevard is a better fit - not a loss, just deliberate positioning.
Built for the US market
Boulevard is built for and priced in the US market: prices are in dollars, and modules such as ePrescribe (via the US Surescripts network) and the QuickBooks integration are tailored to US salons, spas and clinics[1].
How iDEAL, the Dutch VAT rates (21% services / 9% retail) and an Auditfile export for the Dutch tax office fit in is something to check with Boulevard itself.
Salonnare is fully NL-first: Dutch support during NL business hours with response times measured in hours, iDEAL native via Mollie and Stripe Connect, VAT correct out of the box, Auditfile export standard and EU data in Nuremberg, Germany. Read more about our NL-first approach.
Guided onboarding vs self-service
Boulevard offers a demo or consultation with every plan, and after signing up an Onboarding Specialist reaches out to you[1].
For salons with complex migration needs such a guided track can add value. For an independent hair salon that "wants to start tomorrow" self-service is often more convenient. Salonnare is self-service: create a free account, pick your plan, import your CSV data and you are live within an hour.
No sales call, no contract, no setup fee. For migrations with larger datasets (>1000 clients) we help for free via the contact form, no migration fee. Start today with the free plan - no credit card required.
Feature overlap: where they match and where they diverge
At their core both platforms do the same thing: online booking via widget and direct link, POS with VAT, client records, services and staff management, basic inventory and email reminders. The differences are in tier gating and target audience focus.
Boulevard also has modules for the high-end and medical market, such as forms (add-on from $65 per month per location) and ePrescribe for clinics, plus a QuickBooks integration[1].
Salonnare has iDEAL native for NL no-show fees; a multi-location dashboard and Google review automation are in development. For 80%+ of NL salons, Salonnare's features cover every daily workflow without the complexity. See all features.
Where Boulevard is genuinely stronger
Honesty first: for specific use cases Boulevard is objectively better. If you run a luxury medspa with 15+ treatment rooms, esthetic physicians on staff, complex multi-tier membership programs, and your audience pays premium prices for a polished consumer app experience - Boulevard's platform is built exactly for you.
Their platform is built specifically for the US premium salon and spa market. The same applies to multi-state franchise spa chains with 20+ locations needing central reporting and franchise rollups.
For the average Dutch hair salon, beauty salon or nail studio with 1-10 staff Boulevard is overkill in features and pricing. The right question is not "which platform is better", but "which platform fits my salon size and market".
Step-by-step migration from Boulevard to Salonnare
Ask Boulevard for an export of your clients, appointments, services and transactions, for example as CSV. Migration path: (1) Export all your data from Boulevard - do this before your contract ends, as access may be limited after cancellation.
(2) Create a Salonnare account via the free plan - no credit card needed. (3) Import clients, appointments and services via the self-service CSV importer. (4) Configure opening hours, staff and POS settings (VAT per service, retail rates) - budget 2-3 hours.
(5) Place the Salonnare booking widget on your website and update your Google Business booking link. (6) Notify regular clients via a short email that your booking link has changed. (7) Run a month in parallel with Boulevard as fallback for historical data access.
(8) Cancel Boulevard at the end of the current period (mind your contract length and notice period). For larger migrations (multi-location or >2000 clients) we help for free via the contact form.
When to pick which platform
Pick Boulevard if: you run a luxury medspa or high-end day spa with more than 15 treatment rooms, you are a multi-state franchise spa chain with 20+ locations, your audience pays premium rates for a polished consumer app, or you want a platform built specifically for the US premium spa market.
Pick Salonnare if: you run a Dutch salon and iDEAL, VAT compliance and tax-office Auditfile matter, you want predictable flat-fee costs without enterprise pricing barriers, you are an independent salon (1-50 staff) or chain up to 10 locations, you want self-service onboarding without a mandatory sales demo, or you value Dutch-language support and a team that understands NL salons. For 90%+ of the Dutch salon market Salonnare is the pragmatic choice. See the pricing plans and start with the free plan.
Feature-by-feature comparison
| Salonnare | Boulevard | |
|---|---|---|
| Starting price per month | €0 | $143 (Essentials, 1 location) |
| Free tier | Yes (forever) | ✗ |
| Currency | Euro | Dollar |
| Target audience | Independent NL salons + chains | Premium salons, spas and medspas (US) |
| Multi-location | Coming soon | Yes (price per location) |
Last verified: 2026-10-09
Try the NL-first option
No credit card, no sales demo, no setup fee. Import your Boulevard data and go live in under an hour.
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- Boulevard - official site (joinblvd.com) (2026-10-09)
Competitor figures are indicative ("approx.") and may change; always check the provider’s official pricing page.
Frequently asked questions
Is Salonnare a direct Boulevard replacement for my salon?
For 80-90% of NL salons: yes. Core functionality (booking, POS, client records, marketing automation) is in both platforms; multi-location is in development at Salonnare. For luxury medspas with 15+ treatment rooms or multi-state franchises with spa-resort needs Boulevard may have advantages. For independent salons and smaller chains Salonnare is a better fit on pricing and NL compliance.
How much will I save by switching from Boulevard?
That depends on your Boulevard plan and the exchange rate. Boulevard Essentials costs $143 per month for 1 location, Premier $234 and Prestige $328 per month per location (limited-time offers). Salonnare Pro costs €59 per month with unlimited staff. On Premier or Prestige the difference per location quickly runs to hundreds of euros per month. Multi-location is in development at Salonnare and will roll out without per-location costs.
Does Salonnare work for spa treatments and multiple treatment rooms?
Yes. Salonnare supports multiple staff with separate calendars, services per staff and location, and room assignments per treatment. For most day spas and small medspas this covers all workflows. For enterprise spa resorts with 15+ rooms, multi-day packages and complex membership tiers Boulevard has more depth.
Can I migrate my Boulevard data?
Yes. Ask Boulevard for an export of your clients, appointments, services and transaction history, for example as CSV. Salonnare has a self-service CSV import that automatically recognizes most Boulevard fields. For larger datasets (>1000 clients) we help for free via the contact form - no migration fee.
What does Boulevard cost?
According to Boulevard's pricing page, Essentials costs $143 per month for 1 location, Premier $234 and Prestige $328 per month per location (limited-time offers, normally $293 and $410), and Enterprise is custom. Annual billing gives 10% off. Salonnare also publishes all pricing transparently on the website - €0 Free, €29 Starter, €59 Pro - in euros and with no hidden costs.
Does Salonnare offer English support for my international clients?
Yes. Salonnare supports 9 languages: Dutch, English, German, French, Spanish, Italian, Polish, Portuguese and Turkish. Your clients can use your booking widget in any language and your staff can run the dashboard in their preferred language.