Salonnare vs Boulevard — enterprise spa platform or NL salon ERP?

Pricing and the enterprise model

Boulevard does not publish pricing on its website — you have to request a sales demo, receive a quote and typically sign a yearly contract. Public estimates (Capterra, G2) place the Essentials plan around $235/month for a single-location salon, scaling to $400-$600+/month for the Premier and Prestige tiers with advanced features. Multi-location chains and spa resorts often land north of $1,000/month. On top of that come implementation fees of $1,500-$5,000 for setup and training. Salonnare is transparent: €0 Free (1 staff, 50 bookings), €29 Starter (3 staff), €59 Pro (unlimited staff + multi-location). No mandatory demo, no annual contract, no setup fees. Annual billing gives 2 months free. For a typical NL salon that saves €150-€500+ per month in fixed costs. See the pricing plans for details.

Enterprise-only DNA: does not scale down

Boulevard is deliberately positioned as a "premium" platform and the product reflects that: heavy emphasis on AI-powered scheduling, complex membership tiers, advanced loyalty programs, integration with Five Star (the PE-backed spa chain Boulevard belongs to), and an extensive suite for spa resorts with multiple treatment rooms, multi-day packages and concierge functions. For a Beverly Hills medspa with 30 treatment rooms this is valuable. For a Dutch hair salon with 3 staff members it means 70% feature overhead you never use, a learning curve of weeks and a dashboard with dozens of menu items for irrelevant features. Salonnare's design philosophy is the opposite: focus on what a typical salon does daily (book, POS, client records, marketing) and do that excellently, without enterprise overhead. For a salon up to 10 staff Salonnare is more productive out of the box. For 50+ staff and spa resorts Boulevard is a better fit — not a loss, just deliberate positioning.

US-only support and no NL compliance

Boulevard's support team is based in Los Angeles and Austin with coverage during US business hours (PST/CST). For Dutch salons this means a Tuesday morning ticket gets a first reply Tuesday evening NL-time, and complex issues drag across multiple days due to the time difference. Support is English-only with agents who lack Dutch fiscal context — questions about iDEAL setup, VAT rates (21% services / 9% retail) or tax-office Auditfile receive generic answers without NL-specific advice. Boulevard does not support iDEAL natively; you have to go through an external Stripe setup with higher transaction costs than a direct Mollie connection. Dutch VAT must be configured manually per service type and the POS audit trail in Auditfile format (mandatory for Belastingdienst checks) is not available. Salonnare is fully NL-first: Dutch support during NL business hours with response times measured in hours, iDEAL native via Mollie and Stripe Connect, VAT correct out of the box, Auditfile export standard and EU data in Frankfurt and Amsterdam. Read more about our NL-first approach.

Mandatory sales demo vs self-service onboarding

Boulevard publishes no pricing and offers no self-service signup. You fill out a form, get a 30-60 minute sales call, receive a custom quote, go through a 2-4 week implementation track with a dedicated onboarding manager, and typically pay a $1,500-$5,000 setup fee. For enterprise clients with complex migration needs this can add value. For an independent hair salon that "wants to start tomorrow" it is overkill. Salonnare is self-service: create a free account, pick your plan, import your CSV data and you are live within an hour. No sales call, no contract, no setup fee. For migrations with larger datasets (>1000 clients) we help for free via the contact form, no migration fee. Start today with the free plan — no credit card required.

Feature overlap: where they match and where they diverge

At their core both platforms do the same thing: online booking via widget and direct link, POS with VAT, client records, services and staff management, basic inventory, email/SMS reminders and review automation. The differences are in tier gating and target audience focus. Boulevard has extensive membership tiers with dynamic pricing rules, AI-powered double-booking for stylists running multiple services in parallel, and deep integrations with spa-specific modules (room scheduling, multi-day packages, concierge tools). Salonnare has Stripe Connect booth rental payouts (unique for independent booth-renters), iDEAL native for NL no-show fees, multi-location dashboard starting at Starter (no Pro-lock) and Google review automation standard in Starter (Boulevard only at Premier). For 80%+ of NL salons, Salonnare's features cover every daily workflow without the complexity. See all features.

Where Boulevard is genuinely stronger

Honesty first: for specific use cases Boulevard is objectively better. If you run a luxury medspa with 15+ treatment rooms, esthetic physicians on staff, complex multi-tier membership programs, and your audience pays premium prices for a polished consumer app experience — Boulevard's platform is built exactly for you. Their AI-scheduling logic for multi-room spas, their polished consumer app and their enterprise-grade reporting are class-leading in the US premium spa market. The same applies to multi-state franchise spa chains with 20+ locations needing central reporting and franchise rollups. For the average Dutch hair salon, beauty salon or nail studio with 1-10 staff Boulevard is overkill in features and pricing. The right question is not "which platform is better", but "which platform fits my salon size and market".

Step-by-step migration from Boulevard to Salonnare

Boulevard offers CSV export via Settings > Data Export for clients, appointments, services and transactions. Migration path: (1) Export all your data from Boulevard — do this before your contract ends, as access may be limited after cancellation. (2) Create a Salonnare account via the free plan — no credit card needed. (3) Import clients, appointments and services via the self-service CSV importer. (4) Configure opening hours, staff and POS settings (VAT per service, retail rates) — budget 2-3 hours. (5) Place the Salonnare booking widget on your website and update your Google Business booking link. (6) Notify regular clients via a short email that your booking link has changed. (7) Run a month in parallel with Boulevard as fallback for historical data access. (8) Cancel Boulevard's contract at the end of the current period (watch contract length — typically yearly with notice). For larger migrations (multi-location or >2000 clients) we help for free via the contact form. Typical savings: €200-€500/month from month 2 onwards.

When to pick which platform

Pick Boulevard if: you run a luxury medspa or high-end day spa with more than 15 treatment rooms, you are a multi-state franchise spa chain with 20+ locations, your audience pays premium rates for a polished consumer app, or you need advanced AI scheduling for complex multi-room flows. Pick Salonnare if: you run a Dutch salon and iDEAL, VAT compliance and tax-office Auditfile matter, you want predictable flat-fee costs without enterprise pricing barriers, you are an independent salon (1-50 staff) or chain up to 10 locations, you want self-service onboarding without a mandatory sales demo, or you value Dutch-language support and a team that understands NL salons. For 90%+ of the Dutch salon market Salonnare is the pragmatic choice. See the pricing plans and start with the free plan.

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