Four beauty salon KPIs, worked out step by step
A full diary says little about what your salon earns or where it struggles. This article works through four numbers on one example salon with plain figures, so you can check every step yourself: average spend per ticket, utilisation per team member, rebooking and the share of online bookings.
The example salon: starting figures
Take a beauty salon with two team members, A and B. Each works 20 days of 8 hours a month, so 160 hours per person and 320 available hours in total. 160 clients visit over the month, each with one ticket.
The month brings in €6,400 in revenue, of which €640 is product sales and €5,760 is treatments. Team member A sells 132 treatment hours, B sells 116. Of the 160 clients, 96 book a follow-up before leaving and 48 booked online. All amounts exclude VAT.
Decide up front what counts: completed appointments only, and the same month for numerator and denominator. Otherwise next month you compare a different count.
Average spend per ticket
Divide revenue by the number of tickets: €6,400 / 160 = €40 per ticket.
Then split it up. Product sales are €640 / €6,400 = 10% of revenue. Treatment revenue per hour sold is €5,760 / 248 hours = €23.23. The first number tells you what a visit brings in on average, the second what an hour in the chair is worth. If ticket value rises while revenue per hour falls, the growth is not coming from your treatment hours.
Compare yourself with your own previous months, not with a national average whose counting method you do not know.
Utilisation and rebooking per team member
Utilisation is hours sold divided by hours available. Total: 248 / 320 = 77.5%. Per person: A 132 / 160 = 82.5%, B 116 / 160 = 72.5%.
Rebooking is the share of clients who book a follow-up before leaving. Total: 96 / 160 = 60%. A: 52 of 80 clients = 65%, B: 44 of 80 = 55%.
So B has both lower utilisation and fewer rebookings. That is not a verdict on B: first check whether B does different treatments or sees more new clients. It is a reason to put the same numbers side by side next month and ask one question: what happens differently at the till?
Share of online bookings
Online bookings divided by all appointments: 48 / 160 = 30%. Per person: A 20 / 80 = 25%, B 28 / 80 = 35%.
A higher percentage is not automatically better. Also check whether clients who booked online keep coming back: compare their rebooking with clients who booked by phone or at the desk. Note for each appointment whether it was made online, by phone or at the desk, otherwise the denominator cannot be trusted.
What tracking this costs in Salonnare
Reporting is part of the Starter plan (€9.99 per month). For the month in the example that is €9.99 / €6,400 = about 0.16% of revenue. On top of that, online and card payments carry a 0.5% fee, with a minimum of €0.30 per payment. The free Free plan (€0) has the calendar, till and client management but no reporting yet; there you work out the four numbers yourself with the formulas above.
See the reporting dashboard, the prices per plan and the broader guide in salon KPI overview.
Work out your own numbers
Calendar, till and client management in one system. Start with the free Free plan and move to Starter for reporting.
Start for freeFrequently asked questions about beauty salon KPIs
Which KPIs matter for a beauty salon?
Start with average spend per ticket, utilisation per team member, rebooking and the share of online bookings. Only pick numbers you have reliable data for and that can lead to an action.
What is a good average spend per client?
There is no universal amount. Compare your average with your own earlier months and split it into treatment revenue per hour and the share of product sales, as in the example above.
How do you calculate the share of online bookings?
Divide the number of appointments booked online by all appointments in the same period and multiply by 100. In the example: 48 / 160 x 100 = 30%.